BOOK. TEN SACRED LAWS OF ADVERTISING CREATIVITY. 
Published by CAMPAÑA magazine Spain. 
Published online at medium.com
ARTICLE. UNIVERSAL VALUES THEORY.
Marketing communications theory developed by Alejandro Ochoa. 
Published by CAMPAÑA magazine Spain. 
Published online at medium.com
Article. NEW THEORY OF DYNAMIC POSITIONING.
Marketing communications theory developed by Alejandro Ochoa. 
Published by CAMPAÑA magazine Spain. 
Published online at medium.com

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