Creative and Strategic Direction of an International campaign. As a VP Creative Director at DMB&B Mexico, I created and coordinated this Award Winner International Campaign. DMB&B won the Latin America IBM account thanks to this campaign. I created the slogan, I wrote the copy, and coordinated creative directors, designers and producers from 7 countries. It received several top Golden Awards in the Círculo de Oro de México and the Festival Latino: Best Campaign, Best TV Commercial, Best Magazine Ad.
