E-Commerce Design. (Includes redesign of store, web, UI, UX)
Sevilla Futbol Club needed to position itself as the new powerful alternative to the eternal leader Spanish futbol clubs: Real Madrid and Barcelona FC.
The design communicated the Stormy-Meteoric-Passionate Force of a team driven by the NEVER SURRENDER war cry.
The design approach highlighted 3 main elements: The Shield as a combat icon, the red color as a passion visual ambassador, and a disruptive player in a superhero attitude.
